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  ML Links Created Friday 29 January 2021 CLV https://github.com/ashushekar/CLV-algorithm-with-linear-regression https://www.datacamp.com/community/tutorials/customer-life-time-value Heatmap https://stackoverflow.com/questions/29432629/plot-correlation-matrix-using-pandas https://towardsdatascience.com/better-heatmaps-and-correlation-matrix-plots-in-python-41445d0f2bec Corelation matrix https://likegeeks.com/python-correlation-matrix/ Feature selection https://towardsdatascience.com/feature-selection-with-pandas-e3690ad8504b Pipeliling & Tranforming Pipelines and composite estimators https://scikit-learn.org/stable/modules/compose.html#transforming-target-in-regression How to Transform Target Variables for Regression in Python https://machinelearningmastery.com/how-to-transform-target-variables-for-regression-with-scikit-learn/ Recursive Feature Elimination (RFE) for Feature Selection in Python https://machi